Canadian singer Drake (Photo by Jonathan Short/Invision/AP, File)
Drake, Justin Bieber and Celine Dion are among musicians who have benefited from Canada's standard benchmark for how much local music is played on radio stations, and Australia could learn from it, an inquiry has heard.
Copyright collective APRA AMCOS chief executive Dean Ormston says it is concerning that under current regulations, how much Aussie music stations must play ranges from five per cent to 25 per cent depending on their genre - which they define themselves.
He has told a Senate inquiry into Australian content on broadcast, radio and streaming services that a standard quota would be better.
"All music-focused services ought to be subject to the full 25 per cent music quota, which is not only achievable, but which is also internationally reasonable," he said at a hearing in Sydney on Wednesday.
That would be similar to a standard 35 per cent quota for local music that applies to all commercial radio stations in Canada.
"This domestic policy underpins the enormous domestic and international success of Canadian artists such as Drake, Justin Bieber, The Weeknd (The Weeknd), Arcade Fire and Celine Dion," Mr Ormston said.
Whether or not a standard quota is introduced, Mr Ormston warned the current quotas need to stay, with any rolling back sure to have a "detrimental effect".
He said the authority is also speaking with on-demand streaming services such as Spotify and Apple Music, about the concept of benchmarking playlists that are curated within Australia.
© AAP 2018