Mac and Cheese is a staple in most households but now Kraft have changed the game by releasing their very own Macaroni and Cheese Ice Cream! Their website crashed within minutes and the item sold out soon after the announcement.
Teaming up with American ice cream company, Van Leeuwen Ice Cream, the limited-edition ice cream was launched on National Mac & Cheese Day in America.
As people rushed to buy the unique ice cream after the announcement, their website was overloaded and crashed nine minutes later, leaving Kraft Macaroni & Cheese to tell their followers on social media:
#MacIceCream is NOT sold out. Looks like our ultra cool collaboration was too hot for our servers to handle. So sit back, make a box of Mac & chill. We’ll have our store back online soon.
It left some eager buyers frustrated with one user on Twitter replying with:
TWO HOURS. Not sure what’s more pathetic: that the site has been crashing for two hours or that I still haven’t completely lost interest in ordering this stuff despite that.— MD (@mdamore4) July 14, 2021
Soon after, Kraft announced the item was sold out but told followers to stay tuned:
Don’t cry because it’s over, smile because it happened.
Our ice cream collab with @vanleeuwen sold out faster than you can say cheese. Stay tuned, we’re checking the back of the freezer for more… 😉
Don’t cry because it's over, smile because it happened. — Kraft Macaroni & Cheese (@kraftmacncheese) July 14, 2021
Our ice cream collab with @vanleeuwen sold out faster than you can say cheese. Stay tuned, we’re checking the back of the freezer for more… 😉 pic.twitter.com/59oLcghuaP
Although the limited-edition flavour has sold out, American’s still have the chance to win the last pints available by entering a competition.
The special pint sold for $12 (USD) and the description on their website says:
"Nothing makes us happier than this Kraft Macaroni & Cheese Ice Cream. If this reminds you of the ice cream you grew up with, you might be out of your mind. If this reminds you of the comforting bowl of Kraft Macaroni & Cheese you grew up with, you’re getting warmer. Because did we make this ice cream with that buttery, sweet iconic cheese? You bet."
Fans of the new flavour combination took to social media to share their excitement, with one saying:
"I felt like I was trying to get tickets to a rare beer release or the final show of an AC/DC comeback tour. Patience prevailed. Happy to spend a crazy amount of cash to land that beautiful yellow creaminess. Excited to try it."
Unfortunately, the special limited-edition ice cream isn't available in Australia at this time and was only released in the States. If you could get your hands on some, would you give it a go?
Image Credit: (@kraftmacncheese/ Twitter)