Advertisement

“The Secret of My Sock-sess” Behind the Viral Socks on TikTok

March 27, 2025 10:00 am in by
Image: MADMIA - The152Project

If you have the same sock obsession that we are seeing all over TikTok at the moment, you are gonna love these.

Remember that wild sock craze last Christmas? People everywhere were wearing super vibrant foot warmers and a lot of that was thanks to Australian Mum and entrepreneur Tanja Filipovska, whose MADMIA has gone from a sock brand to a global sensation.

It’s been an incredible ride, and nothing excites us more than seeing the joy our designs bring to people of all ages,” says Tanja “Aussies love Stitch! We couldn’t keep up with demand, it’s a problem most businesses wish they had!”

Article continues after this ad
Advertisement

She’s of course refering to the popular Lilo and Stitch range of socks which are also expected to be popular again ahead of the new live action movie coming out in May this year.

A live-action reimagining of Disney’s 2002 animated classic, Lilo & Stitch is the wildly funny and touching story of a lonely Hawaiian girl and the fugitive alien who helps to mend her broken family. Directed by Dean Fleischer Camp, the Oscar®-nominated filmmaker behind the animated feature film Marcel the Shell with Shoes On, the film stars Maia Kealoha, Sydney Elizebeth Agudong, Billy Magnussen, Tia Carrere, Hannah Waddingham, Chris Sanders, with Courtney B. Vance, and Zach Galifianakis. Lilo & Stitch is produced by Jonathan Eirich and Dan Lin, with Tom Peitzman and Ryan Halprin serving as executive producers.

MADMIA has new collaborations with other faves like Barbie, Harry Potter, Looney Tunes, and of course, MORE Disney.

“We love seeing the joy our designs bring to people of all ages,” says Tanja. “And Aussies LOVE Stitch! We can’t keep up with the demand, it’s the best problem to have!”

Article continues after this ad
Advertisement

Sock Collectors:

Disney fans will want to look at the new Disney Princess Collection, Stitch Silver, Stitch Pineapple, and Bambi Socks, plus there’s a new Stitch Surf on the way and some Easter themed ideas for families who’d prefer to lower the chocolate intake this year.

With each design featuring a riot of colours, unique patterns, and embellishments like ears, wings, and ribbons, MADMIA socks aren’t just accessories, they’re collectables. The new collection is now available for purchase via the MADMIA website

Advertisement